Google Ads for Solar Installers | Be the First Quote
Every Homeowner Gets Three Solar Quotes.
Be the First One.
Solar is researched for weeks and decided in a day — and the first credible, local quote wins more than its share. Google Ads run with the operator discipline behind $20M+ of spend. Management from $1,000/mo.
Get a no-BS quote →20-min call. No hard sell. We'll tell you if ads aren't your next move.
The Quote-Stack Problem
They Search Rebates
"Solar rebate [state] 2026" — the research phase begins.
They Hit a Comparison Site
One form. Their number is now sold to three of your competitors.
The Call Centre Pile-On
Everyone's quoting off the same lead sheet, racing to the bottom on price.
Someone Local Wins
Usually whoever felt credible and answered first. Our job: that's you — direct, before the comparison sites eat the lead.
Bought Leads vs Your Own Pipeline
Comparison-Site Leads
- Shared with three competitors, minimum
- Price war from the first hello
- Paying per lead you never own
- "Free solar" tyre-kickers mixed in
- Their brand grows, not yours
Your Own Google Pipeline
- Exclusive enquiries to your form and phone
- Your brand does the convincing
- Search terms scrubbed of freebie hunters
- Retargeting the 30–90 day researchers
- An asset that compounds — yours
Built for How Solar Gets Sold
Rebate-Cycle Campaigns
State rebate rounds and feed-in changes create real deadlines. We build campaigns around them — urgency you don't have to invent.
Suburb & System-Size Targeting
6.6kW suburbs and 13kW+battery suburbs are different buyers. Structure, ads and offers split to match.
Quote Forms That Qualify
Roof type, bill size, timeframe — your sales team calls informed, not cold. Fewer dead quotes, faster closes.
The 90-Day Nurture
Solar buyers research for weeks. Retargeting keeps you in the running until decision day — most installers vanish after one click.
Straight up — this isn't for you if:
- You can't quote within 48 hours — speed wins this category, fix that first
- You're not CEC-accredited — that badge carries the click
- You want door-knocking volume overnight — search builds a pipeline, not a stampede
This is for accredited installers who close well and want better leads to close.
Common Questions
How do these leads compare to bought ones?
They're exclusively yours, they chose to contact you, and they arrive pre-qualified by the form. Fewer of them than a lead-list firehose — but you're not racing three competitors to a shared phone number.
How long until it pays for itself?
Solar closes in 30–90 days, so judge the system on pipeline built, not week-one sales. One extra install a month typically covers the whole program — you know your margins.
What does it cost?
Management from $1,000/mo plus your ad spend (paid direct to Google). Quoted properly on a 20-minute call.
Is there a lock-in contract?
No. Monthly retainer, month-to-month after the first 90 days.
The Rebate Clock Is Ticking. For Your Buyers, and For You.
20-minute call. We'll look at your patch, your competition, and quote it straight.
Book a 20-Min Call →Prefer a form? Get in touch — a real operator answers.